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Pure Michigan

Pure Michigan Live!

Pure Michigan Live! Night

Premiered on Detroit Public Television September 29, 2016

Detroit Public TV presents Pure Michigan Live! – A statewide celebration of the 10th Anniversary of the Travel Michigan campaign.

Join host Fred Nahhat and co-host Dave Lorenz of Michigan Travel for an inside look at the creation of the successful state tourism campaign that has played locally and worldwide since 2006.  The event will feature favorite segments and highlights from the Pure Michigan “playlist,” interviews with special guests and key contributors to the project.  Viewers will learn how Michigander Tim Allen became the voice of the memorable spots on TV, radio and online. 

And it wouldn’t be a Pure Michigan adventure without an a special a segment from the Under the Radar Michigan guys!  We’ll also feature a look at Inside Grand Hotel, a behind-the-scenes tour of one of America’s most famous nostalgic destinations.


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